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Yuasa returns to EICMA 2024 to showcase dominance in motorcycle battery market


GS Yuasa, the world leader in motorcycle batteries, is set to make a triumphant return to EICMA, the renowned international two-wheeler exhibition, after a five-year hiatus. EICMA 2024, held at Fiera Milano, marks a special occasion as the event celebrates its 110th anniversary, and GS Yuasa is poised to reinforce its Yuasa brand’s position as the global leader in motorcycle power solutions.

Throughout the exhibition, GS Yuasa will showcase its extensive range of high-performance motorcycle Yuasa branded batteries and smart chargers, highlighting the technology and precision that has earned the brand its reputation for unrivalled reliability, long life, and market leadership. Visitors to the stand will have the opportunity to explore the brand’s latest innovations, receive exclusive gifts and giveaways, and engage with industry experts.

At the heart of GS Yuasa’s EICMA presence will be the bold message: Forget the rest. Fit the original and best. This aggressive tagline embodies the company’s dedication to performance, reliability, and long-lasting quality. As the only motorcycle batteries factory-fitted by the majority of the world’s leading original equipment OE bike manufacturers, GS Yuasa is proud to provide batteries engineered for up to four times longer life and 30% more starting power than competitors.

GS Yuasa’s patented technologies, such as Sulfate Stop, further ensure unmatched reliability, while original authentic models like YTX, GYZ, and YTZ deliver the Japanese precision that riders worldwide have come to trust as the heartbeat of their ride.

Commenting on the company’s return to EICMA, Theo den Hoed, Product Manager – Motorcycle batteries for GS Yuasa Battery Europe Ltd, said, “EICMA provides a unique opportunity for us to engage with the global motorcycle community and demonstrate why Yuasa remains the trusted name in motorcycle batteries. Our commitment to engineering excellence and collaboration with leading OE manufacturers continues to set us apart in this competitive market. We are excited to showcase our latest innovations and look forward to connecting with both new and existing customers.”

EICMA 2024 promises to be a grand spectacle, with over 700 exhibitors, representing 45 countries, and more than 500,000 visitors expected to attend. As the largest motorcycle trade show in the world, EICMA remains a pivotal platform for innovation, networking, and engagement within the motorcycle industry. GS Yuasa is proud to be part of this historic event and looks forward to connecting with both new and long-standing customers, sharing market expertise, and reinforcing their leading position in the global motorcycle battery market​.

To find out more about Yuasa motorcycle batteries, visit www.yuasasverige.se


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