Author: Maria Emami

GS Yuasa relaunches ‘Powering what matters’ advertising campaign across Europe

GS Yuasa, the leading Japanese global battery manufacturer with a local presence across Europe, is proud to announce the return of their high-profile advertising campaign, ‘Powering what matters’. Centring around a video advert, the popular and charming story explores the world of GS Yuasa through…

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Honda and GS Yuasa sign joint venture agreement to establish new company named Honda・GS Yuasa EV Battery R&D Co., Ltd.

Honda Motor Co., Ltd. (Honda) and GS Yuasa International Ltd. (GS Yuasa) have announced that they have signed a joint venture agreement toward the establishment of a new company. As announced on January 23, 2023 with a joint press release titled, “Honda and GS Yuasa…

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GS Yuasa to showcase International Space Station batteries at European energy storage exhibition

The energy supply of the future is the focus at the ees (electrical energy storage) Europe exhibition in Munich. Following the event motto “Innovating Energy Storage”, world leading battery manufacturer GS Yuasa’s lithium-ion space cells will make a rare appearance alongside a wide range of…

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GS Yuasa and Honda to open new battery plant in Japan

Leading Japanese companies GS Yuasa and Honda, and Blue Energy, a joint venture between the two companies, have announced that their plans for research, development and investment in mass production of lithium-ion batteries, primarily for BEVs (battery electric vehicles), have been approved by the Japanese…

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GS Yuasa partners with the IMI to future-proof battery training within the automotive industry

Market leading battery manufacturer, GS Yuasa, is proud to announce its new partnership with the Institute of the Motor Industry (IMI). The collaboration brings together two organisations with shared values who understand the importance of training and upskilling. Central to the new partnership is the…

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GS Yuasa achieves medium-term emission reduction and environmental targets

GS Yuasa are pleased to announce that they have met their mid-term emission reduction and environmental targets as part of their response to climate change. The battery manufacturer has committed to reducing emissions by 30% before 2030. The world’s leading battery manufacturer is actively working…

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IMI accreditation offers GS Yuasa Academy learners professional certification 

The GS Yuasa Academy, which recently launched across Europe, is the only battery training program to have partnered with The Institute of the Motor Industry. The online learning platform will give users who have completed all courses the opportunity to become a fully-fledged member of…

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How to make your motorcycle or scooter battery last longer Yuasa batteries have a slower self-discharge rate and a longer life which means they out perform other batteries. With over 40 years of development, every Yuasa motorcycle battery also provides high performance, exceptional quality and…

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10 years of winning enthusiasm: GS Yuasa reaches milestone in sponsorship of HRC Repsol Honda Team in MotoGP™

GS Yuasa is proud to announce that it is celebrating its tenth anniversary as a sponsor of the HRC Repsol Honda Team in MotoGP™. This season, the eleventh of the sponsorship, features the riders Marc Márquez, the eight-time motorbike world champion and, as a new…

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Think inside the box

Not all batteries are created equally and sometimes even the savviest consumer can get caught out by a poor-quality leisure type not lasting as long as expected. GS Yuasa explain the importance of choosing an original equipment manufacturer and the potential pitfalls of a low-quality…

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