GS Yuasa unveils its magical ‘Powering your Christmas’ campaign

GS Yuasa, the leading global battery manufacturer, is thrilled to announce the launch of its heart-warming new festive campaign, ‘Powering your Christmas.’ In the spirit of the season, the campaign takes a magical journey into a charming log cabin where a GS Yuasa battery brings the festivities to life.

Following on from its successful pan-European ‘Powering what matters’ campaigns which have achieved over 250 million impacts, and captured the hearts of consumers and trade professionals alike, the magical new campaign centres around a video advert and unfolds through the eyes of a young boy and his mother, reminding us all of the unseen reliable energy GS Yuasa batteries provide to keep the Christmas magic alive.

GS Yuasa power millions of applications that enable our everyday lives. Their batteries are trusted worldwide for their reliability and superior quality, underpinning countless industries and applications. From a motor mechanic ensuring a family’s car is ready for a holiday road trip, to a communication engineer maintaining the network for festive well-wishes to be shared, GS Yuasa is the preferred choice for professionals and consumers alike.

Set to hit the virtual airwaves, the campaign will reach audiences through online adverts and across a wide variety of digital platforms including Facebook, Instagram and YouTube. It beautifully emphasises the versatility of GS Yuasa batteries and the vast range of applications they power during the festive season.

James Douglas, European Group Marketing Manager for GS Yuasa Battery Europe Ltd., said: “Whether it’s a last-minute dash to the shops for holiday food, busy warehouse and logistics operations delivering presents or the satellites soaring like shooting stars in the winter sky, GS Yuasa batteries are the driving force behind millions of holiday memories.

 “Our ‘Powering your Christmas’ campaign highlights and solidifies the often unseen but crucial role GS Yuasa batteries play to enable our everyday lives during the joyous holiday season and at all other times of the year.”

For more information about GS Yuasa and its range of products, please visit or search #PoweringYourChristmas on social media

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